Social Media

by Jesse Austin, with thanks to Tearaway.

We live on the internet these days. Huddled up under the bed covers, you can control life almost seamlessly. From running a business, to paying the rent to, maybe, just maybe, being a band.

To clear things up, I don’t mean being a band who writes and practices on the internet (although it can be done). What I’m talking about is how you, as a musician, present yourself on social media.

With Facebook, Twitter, Instagram and Snapchat being ever-present in your audiences’ lives, it is important to be able to reach out to them while you are online.

Tips and Tricks for Maintaining an Artist Social Media Presence


Be present 

You may choose to just be active on Facebook, or you may want to be on five different social media sites. The important thing is that you are active on all of the ones you have. If a fan follows you on Twitter, but you only ever post to Facebook, they are missing out on hearing about your latest gig!

Be personal 

People like your music because they feel a personal connection with it. Social media is your connection to your fans, so make sure it represents you. Talk to your fans and don’t be afraid to be yourself! There are many artists who have gained supporters just by being quirky online.

Support those who support you 

If a blog has posted about your music, make sure to share it. If another band has shared your latest single, make sure to thank them or even share their next one. At the end of the day, you have worked hard to be where you are, but so have a lot of other people. Showing that you appreciate what others have done for you can go a long way.

What’s going on?

Your fans want to know what’s going on in your life as a band. Post some pictures from your latest rehearsal or a video of your new song. Make sure to advertise your upcoming gigs and get your fans along. They won’t know what’s happening if you don’t tell them!

Get it together 

You have to compete with a lot of content online, so make sure you keep your posts organised. Think about good times to post, when you will reach the most people and make sure not to spam your fans. Twice every day is pushing it quite a bit, but you might find once a week isn’t enough. Find your balance.

You most likely live and breathe on the internet, but learning to be an artist on it is not the easiest thing. As Chris Mac from Six60 says: “Social media has been more important to us in growing our audience and delivering results than almost any other single element.”


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